We believe true innovation comes from asking the tough questions, pushing boundaries, leveraging experiences and relationships and combining it with fresh thinking and targeting that is both achievable and intentional. If you aim at nothing, you’ll hit it every time.
And we’re passionate about inspiring and empowering every internal customer before trying to attract, engage and sell any external customer or guest with your brand and your business.
Our BAC (Brand + Associate + Customer) methodology is designed to build and leverage your brand and customer experiences from the inside out. Our service offering includes strategic, creative and implementation services across external and internal customer touchpoints and channels including two pathways:
Fast Track:
Research and Insights
Audits (Branded Touchpoints, Customer Experience, Competitor, Category, Trends, Social / Digital)
Strategy / Business / Growth Planning
Brand Development / Naming / Architecture / Message Mapping / Asset Development / Standards and Usage Guidelines
Experience Strategy / Design / Optimization (Physical, Digital, Human)
Digital and Traditional Marketing / Strategy / Content Development / Communications
Category Development / Reinvention
Go To Market Playbooks
Branded Content and Campaign Development
Wayfinding and Environmental Communications
Packaging and Merchandising Design
Training and Sales Support Tools / Communications
Art and Creative Direction (Direction, Casting, Location Scouting, Event Oversight)
Project Management / Sourcing / Coordination
Brand Launch Planning (Internal, External, Launch Events)
Accelerated Track:
7Nine Immersion Days®
• Reinvention and Experience Planning (Business / Product / Service / Experience)
• Audit and Scorecard (Brand, Experience, Competition, Category, Trend)
• Branding / Optimization / Evolution (Corporate, Internal, External, Product, Service, Experience, Solution)
• Naming (Company, Division, Product, Service, Experience, Solution)
• Sales / Business Development (Strategic Goal Setting and Targeting, Key Drivers, Key Messaging, Engagement Journey Mapping)
• Innovation (Campaign, Product, Service, Category, Solution)
• Alignment (Corporate, Team, Division, Region)
• Pitch (Planning and Coordination, Agency Search / AOR, Content Development, Selection)
Our past programs have included the integration of a number of specialist partners and subject matter experts with extensive experience in:
Business Intelligence and Predictive Analytics
Retail Operations / Marketing / Merchandising
Retail Mobile Engagement and Real Time Analytics
Digital Insights / SEO / SEM
Architecture / Environmental Design / Documentation
Product Development / Prototyping / Engineering
Brand Activation / Social Media / Live Event
Hospitality and Food Service Operations and Design
Internal Acceptance and Organizational Change
Retail Fabrication, Value Engineering, Installation, Rollout/Rollback Programming
CRM / Database / Direct Marketing
Hispanic Marketing and Cultural Modeling